A media company’s most significant impact is created through the content it produces. Each of Alma Media’s media outlets is responsible for its journalistic content. Alma Media’s role is to promote discussion on the responsibility associated with freedom of speech and to increase awareness of the brainprint media leaves on audiences and society.
In 2014, one of the focus areas was continuing the work related to the environmental impacts of media and continued partnerships in this field. Alma Media participates in the annual Carbon Disclosure Project (CDP) climate reporting directed at investors, and was ranked as the top Nordic media company in October 2014. In recognition of its environmental efforts, Alma Media received LEED environmental certifications in the end of 2013 for its new premies, head office in Töölönlahti and printing facility in Tampere.
Preventing youth unemployment was also an area of focus for us in 2014. For the fourth consecutive year, Alma Media and its Monster online service were involved as main partners in supporting and implementing the Finnish Children and Youth Foundation’s Responsible Summer Job project. The 2014 campaign attracted 176 responsible employers, who offered a total of more than 33,000 summer and seasonal jobs. Alma Media and Monster participate in the campaign again in 2015. This time the campaign is led by the Finnish Economic Information Office TAT.
In 2013–2014 Alma Media was actively involved in brainprint-related research and discussion, both in Finland and internationally. In addition to the impacts of journalism, the discussion extended to the impacts of advertising and how advertising can promote not only consumption, but also sustainable development.
The Sustainable Media programme is implemented in Alma Media’s and its employees’ way of working and through the choices employees make on a daily basis. Various social responsibility projects of local communities are examples of how each employee can influence matters and it is Alma Media's role to provide these opportunities for such activities. Alma Media’s corporate responsibility objectives are thus incorporated in the daily work of each employee and business unit. Nevertheless, Alma Media has set certain specific corporate responsibility objectives to support responsible actions in daily work. In addition to the objectives described below, goals related to corporate responsibility are also described in the sections on the environment and employees.
The development areas and objectives of sustainability and corporate responsibility planned for year 2015 can be found in At Glance at 2015 section.
|Description of activities in 2014||Description of activities in 2015–2016|
|Management and co-ordination of corporate responsibility|
|Developing responsible supply chain management||**||The development of the supply chain continued; the responsible purchasing supplement was not yet launched.||Responsible purchasing supplement, development of supply chain reporting|
|Improved integration of corporate responsibility into risk management; rising from second place to top position among Nordic media companies in the CDP report||**||Comprehensive revision of risk management still ongoing; the best Nordic media company in the CDP report (78p.)||Development of risk management|
|Developing internal corporate responsibility communication; launching Sustainable Media theme workshops||**||Sustainable Media workshops continued||Development of digital content and active internal corporate responsibility dialogue in order to improve the efficiency of internal corporate responsibility|
|Developing the Sustainable Media perspective of the business strategy and launching solutions||*||Corporate responsibility included in the analysis of the operating environment||Development of the business benefits of corporate responsibility. Inclusion of corporate responsibility in the media sales palette.|
|Active media partnership at the Ratkaisun paikka corporate responsibility event.||***||The targeted number of visitors was clearly exceeded as a result of active media partnership.||Participation in the Ratkaisun paikka corporate responsibility event.|
|Active involvement as main partner in the Responsible Summer Job 2014 campaign and its development.||***||The fourth time as the main partner in the development of the Responsible Summer Job 2014 campaign of the Finnish Children and Youth Foundation. The number of participating companies improved from the previous year.||Active involvement as main partner in the Responsible Summer Job 2015 campaign and its development through Alma Media and Alma Career’s Monster service.|
|Nordic Media CR Forum||***||Sustainable Media programme developed through co-operation; development of themes related to the privacy of data.||Increasing awareness of the Nordic Media CR Forum in Finland; development of Alma Media’s Sustainable Media programme through co-operation.|
|Active participation in the City of Helsinki Climate Partnership Network||***||Provided content for the network’s annual seminar. Joint seminar between climate partners and Alma Media.||Active participation in the Climate Partnership Network continues.|
|Developing opportunities for volunteer work for Alma Media employees||*||Some volunteer campaigns were organised, but no systematic programme.||Increasing opportunities for volunteering, linking volunteering opportunities to Alma Media’s social responsibility initiative.|
|Local level social responsibility projects and initiatives||**||Various social responsibility projects to improve the daily life of the local community in the Tampere region and other regions.||Local social responsibility projects will be expanded to other locations and Alma Media units.|
|Continuing dialogue on brainprint and the Brainprint project through Alma Media’s various media.||***||Active international participation in the brainprint debate, maintaining discussion related to the Brainprint theme.||Maintaining active internal brainprint discussion.|
|Initiating dialogue related to responsible and free journalism||*||Highlighting the brainprint concept on Group level.||Continuing the internal brainprint discussion and extending it beyond Alma Media|
|Responsible advertising and marketing|
|Analysing the environmental impacts of the full advertising lifecycle and communicating the findings to co-operation partners||**||Responsible marketing co-operation with Aegis Media||Development of the analysis of the environmental impact of the advertising lifecycle.|
|Initiating dialogue on sustainable advertising, marketing and development of business||**||Goodvertising and future sustainable business themes for advertisers at Alma Media’s Creation2015 seminar in November 2014 and in own content. Co-operation with Aegis Media.||Continuation of Alma Media’s "Creation 2015" seminars, the themes of which are linked to current responsible development of business and marketing.|
|Continuing broad-based communication of the environmental study and planning potential follow-up projects||***||Communication of Alma’s study was continued; use of Shape Media’s study results, published in 2014, in Alma Media’s own environmental responsibility development.||Use of studies for further development.|
|Environmental matters in Alma Media’s new office building in Töölönlahti||***||LEED Gold certificate granted to the new head office. Motivating employees in environmental work through everyday environmental activities enabled by the building.||Further motivation of employees in environmental activities.|
|Environmental matters in Alma Media’s new printing facility in Tampere||**||LEED certificate granted to the new printing facility.||Preparation of the environmental certification of Alma Manu’s printing facility.|
|Setting more detailed environmental targets as new facilities are commissioned.||*||The process of setting more detailed targets is incomplete due to the development of a calculation process.||Setting more detailed environmental targets|
|Developing corporate responsibility reporting|
|Monitoring the development of reporting and revising company processes accordingly||**||GRI Media Sector Supplement in use, preparations for G4 have begun.||Preparation for G4 reporting|
|Improving data collection on environmental and human resource matters||**||For environmental data, waste and water consumption reporting for the entire Group is not yet available.||Revision of the process of collecting environmental data and verification of the collected data|
|New objectives 2015-2016|
|Environmental certification of Alma Manu’s printing facility||*||-||Preparation of the environmental certification|
|Implementation of Alma Media’s diversity survey. Diversity network tools included as part of HR operations.||*||-||Diversity Undertaking signed in January 2015. Alma Media becomes a member of Finnish Business & Society’s diversity network.|
|Development of Alma Media’s Group level social responsibility initiative.||*||-||Preparation of the Group level social responsibility initiative.|
|* measures have been initiated
** significant progress towards the objective, but further developments are planned
*** objective has been achieved